He created an identity for his followers through their membership in Share Our Wealth societies. Much like the great religious leader, Long brought the promise of hope, redemption, and salvation to those most adversely affected by the depression. Huey Long's skill in leading his audience through these four stages, given the state of the economy and the relationship between mind and heart, must account in part for the overwhelming success of his address. The four-stage development of demagogic discourse includes guilt, victimization, redemption, and salvation. ABBYY FineReader 11.0 (Extended OCR) Oldpallet IA19558 Openlibraryedition OL10461078M Openlibrarywork OL9341089W Pagenumberconfidence 92. Demagogic discourse typically follows a classic psychological/motivational pattern for persuasion, as outlined by Kenneth Burke. Demagogues and their issues become symbolically one idea, one driving force, as in the cases of Joseph McCarthy/The Red Menace and Huey Long/Share Our Wealth. Comodromos Paperback View All Available Formats & Editions Buy New 102.00 Buy Used 51.48 Overview For courses in English Composition. But the demagogue elicits powerful antithetical emotional responses, championing a single cause. The Longman Reader / Edition 11 by Judith Nadell, John Langan, Eliza A.
The demagogue is similar to the revered public figure in that both are mass leaders, charismatic, and heroic. The characteristics of demagogic discourse and a methodology appropriate for its analysis can be illustrated by examining Huey Long's "Every Man a King" radio address on February 20, 1934.
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